The ranking rule

Providers with a published price are ranked by estimated annual cost for your business, lowest first, among plans that meet the requirements you entered. Promotions, introductory discounts and affiliate payments are never part of that number.

What we never do

Confidence levels

High confidenceEvery figure in the total is a published price, verified within the last 45 days.
Medium confidenceA "starting at" price is in the total, a price is older than 45 days, year-end form fees are unpublished, or we assumed contractors are paid every month.
Low confidenceSomething you need is an add-on with no published price, or a fee that applies to you (such as an additional state) is unpublished. The total leaves it out and says so.
Quote onlyThe base or per-employee price is unpublished. We show no number at all.

How prices are verified

Every price is read directly from the provider's own pricing page, recorded with the exact wording and the date it was checked. Prices are re-checked on a schedule; a figure not re-verified within 45 days is flagged, and one not re-verified within 90 days is removed from the site until it is checked again.